Who i am
Beverage Industry Executive based in the United States
Methocarbamol 750 mg ingredients By way of introduction my name is Liesl Best, I am a self-motivated and resourceful executive with a deep passion for the beverage industry and a willingness to learn and grow within the industry.
purchase metformin online Here is a little of my background, while pursuing a double major in computer science, I was hired to do market research for a UK based drinks company interested in launching their key brands in the Caribbean region. After that my fate was sealed, I became enamored with the beverage industry and began working for a craft brewery based in Barbados with export markets in Europe, Canada and across the Caribbean.
purchase lisinopril online As my knowledge of the industry grew to include craft beer, artisanal spirits and ready to drink products, so did my role within the company. In February 2016 I was appointed a director and became a shareholder at the age of 23; a reward for hard work and determination.
Now based in the United States, I have been presented with an even greater opportunity to add value to the right company by bringing a fresh perspective, energy and drive!
New Market Entry
- New Market Penetration
- Sales & Marketing
After re-location to the United States, I was engaged by DSS which has the exclusive rights in Mexico for Cuba Libre Original Formula, a rum and cola RTD. In addition to Mexico, DSS is pursuing other markets in Canada and the Caribbean. I am working with DSS utilizing the skills I acquired in my former role to assist this company in order to advance their progress in these new markets.
- Sales & Marketing
- Business Strategy
- Profitability Management
- Import / Export Co-ordination
- Process Management
- New Product Development
- 3rd party Distribution Management
- Co-packer Management
As Director, Business Development in an integrated drinks company, my responsibility was to ensure the company’s ventures were properly implemented to achieve the highest level of profitability. This entailed the solidification of 10 Saints presence in its domestic market (Barbados) through active participation in direct sales and management of the on/off premise sales team. Establishing distribution in new export markets was also one of my key functions. From an operational perspective, I was responsible for procuring raw materials and managing our co-packers to ensure production forecasts were met and client orders were fulfilled. Maintaining healthy relationships with 3rd party distributors was also pivotal in securing routes to market. Overseeing daily business activities, coordinating imports/exports and new product development also became a part of my mandate within the company. Through a joint venture between 10 Saints Brewery and the UK's largest independent drinks manufacturer, Halewood Wines & Spirits, I became responsible for establishing Halewood’s key brands in the Caribbean. Their large portfolio ranged from high end spirits to ready to drink products including products such as Whitley Neill Gin, West Cork Irish Whiskey, Crabbies Alcoholic Ginger Beer and Caribbean Twist (pre-mixed cocktails). This experience has become invaluable, allowing me to diversify my product knowledge and participate in both the high end/craft segment, as well as the value end of the market. I have gained an appreciation of the nuisances within these market segments; recognizing the various sales strategies that need to be implemented. 10 Saints Hand Crafted Beer Conference Panama (Click Here) Whitley Neill Gin Launch - TV Interview (Click Here) Red Square Vodka Launch South America - Video (Click Here)
- Lead Generation
- Direct Sales
- Account Activation
- Customer Service
As an SME Sales Executive for one of the leading telecommunications firms in the Caribbean, it was my responsibility to introduce businesses to various Information & Communication Technology (ICT) solutions in order to secure long term contracts. This involved a great deal of lead generation to ensure a healthy pipeline of potential clients. Meeting and exceeding sales targets through effective research and strategy was essential to fulfill my role.
After closing a sale, it was necessary to ensure that the customer's ICT solution was properly implemented to sustain long standing relationships and goodwill among our clients.
- Computer Science
After receiving an Associates Degree in Economics, Accounts and IT at the age of 18, I attended the University of the West Indies Cavehill Campus Barbados and pursed a Bachelor's Degree. The decision was made to specialize in the challenging field of Computer Science, in which I obtained a Double Major by the age of 21.
Don Benn – Operations Manager, West Indies Rum Distillery Barbados
Ms. Best has successfully managed the co-packing relationship between Halewood Caribbean and West Indies Rum Distillery, Barbados. Her scope has ranged from liaising with upper management on terms and processes to coordinating exports ex. factory and production. Her demeanor has created long standing professional relationships among the team. If any issues do arise, the manner in which she resolves them is firm but fair.
Frank Sanichara – CEO , Sueria Manufacturing Inc Guyana
Liesl Best has been the key contact for my distribution company Sueira Marketing based in Guyana, South America. She has been invaluable in coordinating our incoming shipments ex Barbados and South Africa. Ms. Best has maintained a professional relationship between our companies to ensure mutual success which has resulted in increased volumes of the vodka brand Red Square and a range of premixed alcoholic beverages. Liesl would have attended the Red Square Brand Launch in Guyana to give support to our team who strived diligently to execute this national event.
Oral Welshman – Beverage Manager, Chaps Restaurants Barbados
Chaps Restaurants Barbados, the island's premier fine dining restaurant group, has worked consistently with Liesl on developing her company's key brand - '10 Saints beer' in our establishments. After being approached by Ms. Best our group has also listed boutique gin 'Whitley Neill'. Liesl has helped solidify her brands' presence by conducting several staff trainings in which she shared product knowledge to my beverage team. This has allowed my team to engage our guests more confidently and ensures a higher volume of sale for these brands. I admire her pleasant personality and reliability, I would recommend her as a brand ambassador as her consistency and focus has generated great results.