Liesl Best
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Liesl Best

Beverage Industry Executive based in the United States

Methocarbamol 750 mg ingredients By way of introduction my name is Liesl Best, I am a self-motivated and resourceful executive with a deep passion for the beverage industry and a willingness to learn and grow within the industry.

purchase metformin online Here is a little of my background, while pursuing a double major in computer science, I was hired to do market research for a UK based drinks company interested in launching their key brands in the Caribbean region.   After that my fate was sealed, I became enamored with the beverage industry and began working for a craft brewery based in Barbados with export markets in Europe, Canada and across the Caribbean.

purchase lisinopril online As my knowledge of the industry grew to include craft beer, artisanal spirits and ready to drink products, so did my role within the company. In February 2016 I was appointed a director and became a shareholder at the age of 23; a reward for hard work and determination.

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Now based in the United States, I have been presented with an even greater opportunity  to add value to the right company  by bringing a fresh perspective, energy and drive!

Some facts

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New Market Entry
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Productivity
Resume

My bio

Resume

CONSULTANT

  • New Market Penetration
  • Sales & Marketing

After re-location to the United States, I was engaged by DSS which has the exclusive rights in Mexico for Cuba Libre Original Formula, a rum and cola RTD. In addition to Mexico, DSS is pursuing other markets in Canada and the Caribbean. I am working with DSS utilizing the skills I  acquired in my former role to assist this company in order to advance their progress in these new markets.     

Business Development

  • Sales & Marketing
  • Business Strategy
  • Profitability Management
  • Import / Export Co-ordination
  • Process Management
  • New Product Development
  • 3rd party Distribution Management
  • Co-packer Management

As Director,  Business Development in an integrated drinks company,  my responsibility was to ensure the company’s ventures were properly implemented to achieve the highest level of profitability.   This entailed the solidification of 10 Saints presence in its domestic market (Barbados) through active participation in direct sales and management of the on/off premise sales team.   Establishing distribution in new export markets was also one of my key functions.    

From an operational perspective,  I was responsible for procuring raw materials and managing our co-packers to ensure production forecasts were met and client orders were fulfilled.   Maintaining healthy relationships with 3rd party distributors was also pivotal in securing routes to market.  Overseeing daily business activities,  coordinating imports/exports and new product development also became a part of my mandate within the company.  

Through a joint venture between 10 Saints Brewery and the UK's largest independent drinks manufacturer,  Halewood Wines & Spirits,  I became responsible for establishing Halewood’s key brands in the Caribbean.    Their large portfolio ranged from high end spirits to ready to drink products including products such as Whitley Neill Gin,  West Cork Irish Whiskey,  Crabbies Alcoholic Ginger Beer and Caribbean Twist (pre-mixed cocktails).    This experience has become invaluable,  allowing me to diversify my product knowledge and participate in both the high end/craft segment,  as well as the value end of the market.   I have gained an appreciation of the nuisances within these market segments;  recognizing the various sales strategies that need to be implemented.  

10 Saints Hand Crafted Beer Conference Panama (Click Here)
Whitley Neill Gin Launch - TV Interview (Click Here)
Red Square Vodka Launch South America - Video (Click Here)

Sales

  • Lead Generation
  • Direct Sales
  • Account Activation
  • Customer Service

As an SME Sales Executive for one of the leading telecommunications firms in the Caribbean,  it was my responsibility to introduce businesses to various Information & Communication Technology (ICT) solutions in order to secure long term contracts.   This involved a great deal of lead generation to ensure a healthy pipeline of potential clients.   Meeting and exceeding sales targets through effective research and strategy was essential to fulfill my role.

After closing a sale, it was necessary to ensure that the customer's ICT solution was properly implemented to sustain long standing relationships and goodwill among our clients.

Student

  • Computer Science
  • Maths
  • Accounting
  • Economics

After receiving an Associates Degree in Economics,  Accounts and IT at the age of 18,  I attended the University of the West Indies Cavehill Campus Barbados and pursed a Bachelor's Degree.   The decision was made to specialize in the challenging field of Computer Science,  in which I obtained a Double Major by the age of 21.

Skills

Attainments

Skills

Sales

Direct Sales
100%
Account Activation
98%
Key Account Management
100%

Market Development

Initial Market Research & Analysis
95%
New Product Development
98%
New Market Entry
96%
Import/Export Co-ordination
92%

Operations

General Management
95%
Management of relationships with 3rd party distributors
95%

Production

Coordinating Production with co-packers
95%
Procurement & Production Forecasting
90%

Languages

English
100%
Spanish
70%
Clients

Testimonials

Clients